your brain tells you “yo, it’s just a photo with a few words attached, why you be freakin’ out so much, homie?”
So you sit down at your desk, open up the project management software / spreadsheet / paper planner of the moment (because let’s be honest -- we’re always hoping the right tool will make it all better) and then…
Where’s all that inspiration you had while you were in the shower?
Or that genius story idea you had the other day you’d sworn you’d post?
WHERE ARE THE IDEAS, DAMMIT?!
And if you’re anything like me you choose one of the following…
✅ force yourself to write a bunch of boring AF captions that you may or may not post at a later date
✅ settle on a cute photo and a generic caption you found after Googling “inspiring quotes for entrepreneurs”
✅ decide everything you write is a piece of crap so close the tab/notebook and figure “what’s another week of not posting at this point?”
✅ or wait until the next time you feel super inspired, write a 🔥 and post it immediately to your IG expecting it to blow up… and then when it gets worse engagement than usual, decide Instagram must hate you so what’s the point in even trying?